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  • Writer's pictureJaehyuk Ju

Biggest Social Media Platforms in 2023

Social media platforms have become an integral part of our daily lives, providing a space for people to connect, share information, and consume content. As the world of social media continues to evolve and expand, it can be difficult to keep up with which platforms are the most popular. Currently, the most popular social media platforms include:

  1. Facebook: Facebook is still the most popular social media platform in the world, with over 2.8 billion monthly active users. The platform has a wide range of features, such as the ability to create and share posts, join groups and events, and connect with friends and family.

  2. YouTube: YouTube is the second most popular social media platform and the second largest search engine in the world. The platform is known for hosting videos on a wide range of topics, from music and entertainment to news and education. YouTube currently has more than 2 billion monthly active users.

  3. WhatsApp: WhatsApp is a messaging app that allows people to send text, voice and video messages, as well as make voice and video calls. The app has grown quickly in popularity, particularly in countries outside of the United States. It now has over 2 billion monthly active users.

  4. Instagram: Instagram is a photo and video sharing app, It is popular among individuals, celebrities and brands. In addition to sharing photos and videos, Instagram users can also add filters and effects to their content, as well as use Instagram stories, IGTV and Reels features. The platform currently has over 1 billion monthly active users.

  5. TikTok: TikTok is a short-form, video-sharing app that has gained widespread popularity among younger generations. The platform allows users to create and share videos with a wide range of creative tools, including music, effects, and filters. TikTok has around 689 million monthly active users.

These social media platforms are currently the most popular, but it is worth noting that the popularity of social media platforms can change quickly and new platforms can emerge and gain popularity. Additionally, different platforms may be more popular in different regions or among different demographics, so it's important to consider your target audience when choosing which platforms to use for your business or personal brand.

In conclusion, social media has become an integral part of our daily lives and these platforms provide us a way to stay connected and communicate with others. The most popular platforms are Facebook, YouTube, WhatsApp, Instagram and TikTok. However, the popularity of social media platforms can change quickly so it's important to stay informed and consider the demographics of your target audience when choosing which platforms to use.








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