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  • Writer's pictureJaehyuk Ju

Social Media Trends in 2023

Social media is constantly evolving, and new trends and features are constantly being introduced to keep users engaged. One of the latest trends in social media is the increasing popularity of live streaming.

Live streaming, which allows users to broadcast live video in real-time, has been around for a while, but it has recently seen a significant increase in usage and popularity. The trend has been driven by the COVID-19 pandemic and the resulting increase in time spent at home, as well as the introduction of new features and tools that make it easier for users to live stream.

One of the most popular platforms for live streaming is Twitch, which is primarily used for gaming and esports, but other platforms like Facebook, YouTube, TikTok, Instagram, and LinkedIn also offer live streaming functionality.

Live streaming can be beneficial for individuals, businesses, and creators in many ways. For individuals, live streaming can be a great way to connect with friends and family, while also providing a platform to showcase their talents and interests. For businesses, live streaming can be a valuable tool for reaching and engaging with customers, as well as for building brand awareness and trust. Creators, such as musicians, artists, and writers, can use live streaming to share their work with a wider audience and interact with their fans.

Another trend that's being seen on social media is the rise of "micro-influencers". These are individuals or brands that have a smaller, but highly engaged following. This could be because of their niche, or their authenticity and relatability, brands have started to focus on these micro-influencers as they are more likely to have a better ROI from them. By partnering with micro-influencers, brands can reach a specific, targeted audience, and also benefit from the influencer's credibility and trust with their followers.

Social media platforms are also exploring ways to make the content more interactive, we are starting to see more features that allow users to interact with the content in new ways. One example is the "shoppable" posts that are becoming increasingly popular on platforms like Instagram. This feature allows businesses to tag products in their posts and then provides users with the ability to buy the products directly from the post.

In conclusion, the trend of live streaming is on the rise, with more and more people using it to connect and engage with their audiences. Micro-influencers also becoming more important, and social media platforms are adding more interactive features like shoppable posts to keep users engaged. As social media continues to evolve, it's important to stay informed about the latest trends and to consider how they can be used to benefit your personal or business goals.

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