Hermont Tire

Hermont Tire

Ongoing content, video, and marketing execution for an automotive brand

Hermont Tire is a performance-driven automotive business known for expertise, precision, and trust. As the business grew, they needed marketing and content that reflected the quality of their work — without pulling time or attention away from daily operations.

My role was to take ownership of creative execution across video, social media, and marketing so the team could stay focused on servicing customers.

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The situation

Hermont Tire had a strong reputation locally, but their digital presence didn’t consistently reflect the level of craftsmanship and professionalism happening in the shop every day.

Content creation was sporadic, video production felt heavy, and launching campaigns or promotions required too much coordination. They didn’t need more ideas — they needed reliable execution.

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My role

I work with Hermont Tire as a long-term creative partner.

That means planning, filming, editing, and shipping content across their marketing channels — acting as a single point of ownership rather than a rotating set of creatives.

The focus is consistency, clarity, and momentum.

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How we worked

We built a system around showing real work, real expertise, and real people.

Filming happens on-site during normal operations, capturing installs, performance builds, and behind-the-scenes moments without disrupting the workflow. From there, content is edited and formatted for social media, campaigns, and marketing use.

Execution is proactive — not campaign-by-campaign — so the brand stays visible and current without last-minute scrambling.

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What was delivered

• On-site filming of shop work, installs, and vehicles
• Professional video editing for social media and marketing
• Short-form content optimized for Instagram and paid ads
• Visual assets for promotions and campaigns
• Ongoing creative support as priorities change

Everything is designed to feel authentic, confident, and aligned with the brand — never overproduced.

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The outcome

Hermont Tire now has a steady stream of high-quality content that reflects the expertise customers experience in person.

Marketing feels consistent. Campaigns are easier to launch. The brand shows up professionally across platforms without the team needing to manage creative details.

Most importantly, content creation no longer feels like an extra job — it’s simply part of how the business operates.

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Client perspective

“The videos and content actually show the level of work we do. It finally feels like our marketing matches our shop.”

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Engagement model

This engagement began with a pilot and transitioned into an ongoing retainer focused on consistent execution and long-term brand visibility.